E1: Growing Your Audience with Digital Storytelling | Billy Somerville

Summary
In this conversation, Andi, Warren and Billy discuss the Tampa Bay History Center and its mission to reach beyond the local community. They explore the importance of cross-pollinating ideas and learning from different institutions. They also discuss the upcoming updates for the History Center's website, including teacher resources. The conversation touches on the role of storytelling in increasing engagement and the potential for emotional connections with a larger community.

Takeaways
  • The Tampa Bay History Center aims to reach beyond the local community and engage people who may not have heard of it before.
  • Cross-pollinating ideas and learning from different institutions can lead to better use of digital tools and resources.
  • The History Center's plans to update its website with teacher resources and other features in the near future.
  • Storytelling is a powerful tool for increasing engagement and connecting with audiences.
  • Digital marketing tips can help increase donations and ticket sales.
  • Creating emotional connections with a larger community can be a valuable goal for cultural institutions.
  • Unlimited budget brainstorming can lead to creative and innovative ideas for digital marketing and engagement.
E1: Growing Your Audience with Digital Storytelling | Billy Somerville
Broadcast by