E6: Small Museum, Big Impact: The Creator Economy Playbook for Underdog Institutions | Nik Wyness
Warren and Andi talk with Nick Wyness, Head of Marketing at the Tank Museum, and his insights into digital engagement were truly impressive. The Tank Museum has successfully cultivated a vast online community of military history enthusiasts through platforms like YouTube, Facebook, Instagram, and TikTok.
By creating high-quality and informative content, they've fostered trust and credibility, ultimately leading to increased support and donations. Additionally, their strategic use of brand partnerships and e-commerce has been instrumental in monetizing their online presence.
The key takeaway here is that museums and cultural organizations have a significant opportunity to connect with broader audiences and share their unique stories through digital channels.
By creating high-quality and informative content, they've fostered trust and credibility, ultimately leading to increased support and donations. Additionally, their strategic use of brand partnerships and e-commerce has been instrumental in monetizing their online presence.
The key takeaway here is that museums and cultural organizations have a significant opportunity to connect with broader audiences and share their unique stories through digital channels.
Creators and Guests
